PMU signs PartyGaming to launch online poker in France
PartyGaming, the world’s leading listed online gaming company, today announces that it has signed a multi-year, exclusive deal to provide an online poker service for the French market to PMU.
Founded in 1891, PMU is France’s pari-mutual horse racing company and is the largest horse race betting organisation in Europe. PMU recently announced its twelfth year of consecutive growth, with turnover of €9.3 billion, of which €660 million was generated from the www.PMU.fr betting website and a gross profit of €2.2 billion in 2009. PMU has more than 6.5 million customers in France using 10,000 retail outlets.
Under the terms of the agreement, the two companies will co-operate to create a PMU-branded online poker service based upon PartyGaming’s own market-leading poker software that will be integrated into PMU’s own player account systems. This service will be available when both PartyGaming and PMU have obtained the required French licences. The PMU poker service will also provide access for players to the shared player liquidity on PartyGaming’s French poker network that will include www.partypoker.fr.
Commenting on today’s announcement, Jim Ryan, Chief Executive Officer of PartyGaming, said:
“Today’s agreement with PMU is consistent with our stated strategy of securing a small number of high value partners in regulated markets. PMU is widely recognised as one of Europe’s leading betting businesses and we look forward to providing them with a world class poker service.”
PartyGaming is regulated and licensed by the Government of Gibraltar and by the Alderney Gambling Control Commission and it is also certified as a responsible gaming operator by GamCare, the leading UK authority on the provision of advice, practical help, support and counselling in addressing the social impact of gambling.
PartyGaming’s shares are also a constituent member of the FTSE4Good Index Series, which enables investors to identify companies that meet globally recognised corporate responsibility standards.
Website Network
Media Man
Casino News Media
Poker News Media
Party Casino News
Global Gaming Directory
Media Man International Blog. Media Man International is part of the Media Man Group of companies.
