Thursday, February 17, 2022

Super Bowl's viewership increase defies trend of audience fragmentation

Super Bowl's viewership increase defies trend of audience fragmentation


NBC draws over 110 million total viewers for Rams' Super Bowl LVI win SBJ Spotlight: Super Bowl viewership reactions The massive audience number for Super Bowl LVI shows that the game and the NFL overall are still “largely immune from the overall trend in viewing...

(Sports Business Journal)