Google, perhaps the only company with the clout and users to take on the seemingly unassailable Facebook, is reportedly working on "Google Me", a product that would go head-to-head with the social networking giant.
The founder of popular link-sharing site Digg, Kevin Rose, kicked off a round of feverish speculation this week by tweeting that he had heard a "huge rumour" from a very credible source" that Google was going to launch a Facebook competitor "very soon". Rose has since removed the tweet, saying he was asked to do so...