Even Iron-Man feels the wrath of volcanic ash.
The ash is forecast to shift the "Iron Man 2" world premiere across the globe from London to Los Angeles, due to hazardous flight conditions.
Paramount and Marvel Entertainment advised in a statement "Due to the continuing air travel uncertainty, Paramount Pictures and Marvel Entertainment have taken the decision to move the 'Iron Man 2' world premiere and junket to Los Angeles. A press release will be issued in due course advising of this event and confirming talent attendance."
The film, which stars Robert Downey Jr., Scarlett Johansson, Mickey Rourke and Gwyneth Paltrow, was due to screen on 25th April.
The volcanic eruption been throwing things into chaos in Europe since Thursday and has kept many film types and Hollywooders from travelling to and from the continent.
Last week a number of delegates at the Mip TV happening were stranded in Cannes due to flight delays and cancellations across the majority of airlines.
In the U.K., all flights in and out of the country have been suspended since 15th April 15 when wind patterns carrying the ash into the atmosphere impaired visibility and made air travel unsafe.
News reports differ as to when airports may re-open.
The news isn't all bad for Marvel superhero fans or the Marvel franchise.
Marvel has in place a number of strategic b2b deals in place with gaming companies including PartyGaming. Their PartyCasino and Noble Casino website offer a range of Marvel hero themed online slot games.
The show must go on, and Marvel and Paramount have smartly diversified into a number of areas over the past few years, not just relying on movies any more, although that is what drives the business forward. As Marvel icon Stan Lee says, Excelsior!
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